I don't mean this in a deep, dark or sinister way but more in a Marketing sort of a way.
How do you want prospects (or potential new clients) to find you and your company. In my case, it's as a Health and Safety professional (or consultant) in Loughborough, Leicestershire or in the East Midlands. I am looking for people who are looking for a health and safety consultant to help them with health and safety, fire safety or other risk assessments needs, etc. I am also looking for, people who are looking for ongoing health and safety advice. I have written this down to help me to clarify me thoughts on these matters rather than to provide any other reader with words of wisdom.
So, have decided what I want, the next thing is to think how to go about find these people. Who are they? Where will they look? How will they find me?
Who?
Owners and managers of businesses, or directors of larger businesses.
Where will they look?
The web. Google. Search engines. In their post (real and email).
How will they find me?
Well, my intention is that they will find me by tripping over me (and my company, LRB Consulting) because I am continually cropping up in their post (real or electronic) and in their web search. On of the purposes of this blog is to help to crystallise some of my thoughts. I need to improve my chances of been found by those who are looking for health and safety advice, guidance and consultancy.
I'm looking forward to spending more time doing health and safety work, including fire safety risk assessments for new clients in the East Midlands. If this is what happens, then it will be because of marketing focus.
Newsletters
I've always steered clear of writing Newsletters, despite the fact that I create a lot of content through various pieces of work. Recently, I have put aside my reservations and "gone for it". If you would like to look at my first foray into Newletters, please look at this. This Newsletter deals with the changes in January to the levels of fines for Health & Safety Offences and provides various cases where things have gone wrong.
My second Newsletter (produced in April) deals mainly with fire safety. While I'm quite pleased with the products, it does create the next problem - where do we go from here? Are there any areas that you would like to see covered? Please let me have your comments and feedback.
Slips, trips and falls may be worth a go - the HSE campaign is still running and it is still a major cause of injury. Importantly, it is also something that can be improved on with very little cost - although effort is required. There are some useful (and free) tools available from the HSE website.
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