After Sheffield - what now?

I have just finished an interim post as Head of Safety Services for the University of Sheffield. This was an extremely interesting and challenging role. This does raise the question: what now?


The next six months
I will be picking up on some of the things that were started in December 2011, but were put on hold to make time for the Sheffield project.  In December, we had a team meeting and we set a target of 25 new clients in 2012 (not including the "one-offs" that turn up). So far we have 17 of the 25 - and it's only just June. If we can keep up at this rate then 2012 will be a very good year indeed.


The next six months will involve me spending, hopefully, more time "working on the business" rather than working in the business.  This should allow me to find more of the higher value business that my team can deliver against, while allowing me to oversee the client interactions.


I have a couple of interesting, large projects to follow up on and some existing clients to discuss new services with. I will also be looking to form a couple of sensible strategic partnerships (or alliances) with local and national organisations to improve the offering to our clients. Some of the discussions for these have already started. I will also be working even harder with networking, including Social Media Marketing.


SMM
SMM, or Social Media Marketing, is an area that I intend to expand on over the rest of 2012. This will involve a lot more blogging and linking of sites, a lot more use of Twitter, etc. Other members of my team will be encouraged to do their bit with respect to SMM for the business. I intend to create more Podcasts and Youtube videos to promote the business and to provide information to others.


Website
My website will be at the centre of my SMM drive. It will need to be revamped, expanded and improved. It will be a lot more interactive as we move into 2013, with content being linked to other media.


Blogging
There will be time to create a series of new blog items covering many aspects of Health & Safety, Fire Safety and Food Hygiene. Some of these blogs will be created as (or turned into) Podcasts and Youtube videos.


Newsletter
The Newsletter will be more extensively circulated by SMM and will be available from the Website. It will be released on a six weekly basis, with more interactive content than previously included. More reader feedback will be solicited and general more appeal!


Contact me via my website